K2 Snowboarding Equipment Links

Extreme Sports Are Conquering A New Frontier: Your Living Room

The commercial value of action sports stars is nothing new. Ski legend Glen Plake endorsed K2 skis shortly after starring in Greg Stump's 1988 film, The Blizzard of AAHHH's. Thousands of skiers, snowboarders, skateboarders, surfers and other action sports athletes have since been rewarded with equipment sponsorships. Most look like walking billboards thanks to their many endorsement deals.